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Your Beauty Journey Mantra: Expand.

A mecca, a mashup, a marvelous journey of culture, change, and color, Morocco is a city that exudes an indescribable energy. Arabian and European influences pepper this North African Country for a destination that combines ancient culture with a marvelous modernity for a destination unlike any other.

Our 10 day journey is all about inspired immersion and expansion - indeed, our Mantra “ Expand” is all about embracing the experiences and living fully in the moment.

Embrace the sensorial experience of Morocco, rich in glamour inspired by the ancient cities of color and thousand years of culture.  Our #BeautyJourneys span bustling markets, camel rides to the desert under the rising sun, inspirational day trips, and guided experiences, all while staying in beautiful riads, incredible homes that hide inner palaces and gardens and often contain spas and other secret treats. Around every corner, there’s a possibility for glamour and jaw-dropping beauty. Lanterns and candles pepper the halls of buildings more temple than structure... incredible architecture and luxury abound.

Beauty Field Trip “Morocco”

10 Days/ 9 Nights. $3,750

September 01 10 2025

  • Welcome to Marrakesh, Morocco.

    Arrive in Marrakesh before 6pm + Welcome Celebration Dinner

    You will be picked up at the airport by our #BeautyTour Guide in a private vehicle and transported to Bck Art Riad, our local home-stay, furnished with a style that perfectly fuses the contemporary and the traditional Moroccan and is designed around the concept of Art. Located in the Medina, in the heart of the ocher city of Marrakech and only a few steps from the legendary Jamaâ El Fna square.

    You’ll have some free time to unwind from the flight and get comfortable in your new home that also is an art gallery, and a space of calm and well-being.

    Well enjoy an incredible Tangine dinner famous in Morocco, while we surprise you with the best that Morrocan Culture has to offer. From live music, and rooftop cocktails we’re starting off this experience unlike any other. We welcome our #BeautyTravelers ( That’s You) and get to know each other a little bit more while sharing our team, and our week-long curated itinerary of activities. You’ll have the time to take pictures, and ask any last minute questions about your experience.

    We choose Bck Art Riad as its a true haven of peace dedicated to relaxation, well-being and the regeneration of the body and mind. Designed as a sanctuary for the pleasure of the senses.

    http://bckartriad.ma/bck/

    Meals Included: Lunch I Dinner

  • Exploring the Medina, Shopping and History of Jemaa El-Fnaa

    Today our first day we venture on a Historical tour of sites and shopping in the exotic, colorful souks for argan oil, lanterns, pillows and Moroccan beauty. Jemaa El-Fnaa continues to serve the community as a vibrant hub for trade, social life, cultural expression and for us a beauty paradise. We’ll enjoy lunch at Le Salama- garden rooftop restaurant to meet our #BeautyTribe before entering the Medina for an afternoon of exploring the souks of Marrakesh for a Sensory Overload.

    You will experience our signature ATWBeauty Walking Tour that is curated with meeting artisans, and deep diving into the beauty culture of locals. Having fun while learning the unique stories to each beauty discovery we find, and much more. We return back to our Riad for an Argan Oil inspired Dinner where we’ll learn about the golden liquid that put Morocco on the beauty map. We’ll learn about the process of how Argan oil is made, and the history of this unique ancestral ritual that is a staple in the beauty regimen of women all around the world.

    Accommodations Riad BCK Riad (or similiar)

    Meals Included: Breakfast I Lunch I Dinner

  • Ancient Ritual Hammam + Rhassoul Experience in the Atlas Mountains

    Enjoy morning free time, before departing about an hour drive from Marrakech in the foothills of the High Atlas Mountains to be surrounded by gardens and gorgeous, breathtaking views. We arrive to meet our local #BeautyExpert and owner of La Roseraie spa Retreat for an unforgettable beauty experience. We begin our day with a delicious lunch surrounded by the beautiful gardens filled with roses, and singing birds.

    We venture with Kenza the Spa Director to explore the fields of different flowers, plants, and beauty ingredients that are used in the spa for their local organic products and treatments. Today we will also learn about different ingredients and rituals of the Berber Women and get hands-on on learning how to make our own beauty recipe inspired by Moroccan traditions. Followed by an authentic Hamman experience – Full ritual with black olive soap, rhassoul mineral mud, and orange blossom cleanse. Enjoy time in the luxurious hammam relaxing and detoxing taking in all the beauty wisdom shared by this beauty spa destination.

    Return back to Riad for free night. Tonight you are free to roam in Marrakesh and enjoy the nightlife or schedule your body massage at the Riad. Dinner is not included.

    Meals Included: Breakfast I Lunch

    Accommodations Riad BCK Riad (or similiar)

  • YSL Museum, and Fragrance Experience

    Wake up to a morning meditation session and get your best outfit ready. We meet our female tour guide at YSL Museum, and Le Majorelle gardens where we will learn about the history of Berber fashion, explore the art of Yves Saint Laurent and capturing these special moments with our personal photographer.

    We then depart to learn about Moroccan Fragrances. We meet our #BeautyInsider master perfumer Abderrezzak Benchaabane, the founder of the magazine Jardins du Maroc (gardens of Morocco) and the Festival Jardin'Art (Garden Art Festival) in Marrakech. He will be your insider and partner to create your own perfume fragrance - a unique and emotional experience.

    Our lunch destination is his palace “Musee de la Palmeraie”. Amazing thematic gardens, while we learn about the essence of flowers while enjoying a relaxing lunch. We depart back to our riad for our #BeautyTribe dinner.

    Meals Included: I Breakfast I Lunch I Dinner

  • Depart to Sahara Desert via Camp Adounia

    Today we venture to our next destination. For our 10-day #BeautyTravelers jump into our private 4×4’s that will take us from Marrakech to our Sahara Eco-Desert camp located 9 hours from Marrakech in South Morocco. The drive is spectacular. Desert Camp Adounia is a special type of glamping experience, full of home comforts such as; comfy mattresses and cotton bed linen, hammam towels, dry toilets and ecological toiletries.

    The energy of Sahara is grounding and powerful which supports our wellness and self-care time to look within. You’ll enjoy pink sunsets on orange sand dunes, while you remember the joy of what it means to be alive. Adounia meaning ‘Life’ was created with the fragility of the Sahara desert environment in mind, sustainable tourism, the local Moroccan culture and desert nomad artisans.

    The Desert camp is located in the Moroccan Sahara at Erg Birtam, (Erg meaning dunes) a sacred Saharawi site 40 minutes through dunes from Mhamid. At night we gather around the campfire with Sahara nomads to take in morrocan music and stargazing.

    Meals Included: Breakfast I Lunch I Dinner

    Accommodations

    Camp Adounia (or similiar)

  • Wake up to a morning meditation, and enjoy the sunrise. Many will take to the dunes for a walking meditation, or if you prefer sleep in. After lunch we spend the afternoon exploring the old oasis ksar of Mhamid, the women’s co-operative, local textiles and the kasbah museum, giving you a wealth of information of the tribes and way of life in this area.

    Return back to our eco-camp and enjoy a Sunset ride on camels through the sahara dunes. At night we come together as a #BeautyTribe and enjoy a candle-lit dinner while sharing our take-aways from learning about moroccan local culture, and our experience thus far. We enter the night with music, and tranquilty to allow the magic of the Sahara to cleanse us mentally and spirtually.

    Meals Included: Breakfast / Lunch / Dinner

  • Depart from Desert and visit Ait Ben Haddou Kasbah

    We leave our Sahara glamping tents to spend the night and visit this picturesque fortified village,UNESCO world heritage site, the ksar of Ait Ben Haddou. It is about 1500 years old and the background for many movies including Game of Thrones. It is a Ksar which means a group of kasbahs like a small village.

    We check into our hotel Kasbah Isfoula and Spa for the night and well enjoy a panoramic view of the mountains while we relax. Each room and suite at the Kasbah has a traditional Moroccan décor. Spa treatments are available in advance to book. We highly suggest a hamman to remove any desert residue… but we do love sahara hair. Hot tub/Jacuzzi is open for our guests

  • After breakfast we depart back to Marrakesh but this time to the New City.

    We check-in to our 5-star hotel Es Saadi Marrakech Resort for the next two nights. Pamper yourself with a visit to the spa, which offers massages, body treatments, and facials. Gambling sorts can try their luck at the casino, while others may prefer a nightclub or a health club which is walking distance.. You have the rest of the day to un-pack/ decompress by the pool and plan a night in town. Dinner will be on your own. You can set-up a car with us for pick-up and drop-off. After-hours experience one of the hottest night-clubs right next door.

    Enjoy a night of modern-morrocan nightlife come to life at Theatro. A real place of celebration in a theatre, where sweet and colourful madness animated by unique shows where fairy tales, extravagant sets and breathtaking light shows are mixed together! Open every night from 11:30 pm to 5 am. A place to meet locals with travelers.

    Accommodations: Hotel in New City Es Saadi Marrakech Resort or similiar

    Meals Included: I Breakfast I Lunch

  • Today you are free to roam in Marrakesh and do any last minute activities or shopping you desire. Today’s activities are not included in pricing. You can enjoy a day at the hotel relaxing getting additional treatments or visit one of our curated activities at an additional cost.

    Shine like a Morrocan: Fashion obesssed? We partnered with a women owned non-profit for that creates a unique fashion cultural experience special for our tour group. Get ready to get pampered from hair to makeup and get night ready before our special dinner.

    Argan Cooperative - Visit our partners Arije Al Ghaba- an Argan Cooperative located one hour outside of Marrakesh. It offers travelers looking for best quality ingredients, and one-of-a-kind experiences to learn beauty from the source. Beauty Workshop offered.

    Personal Photo-shoot in the Medina.

    If your an artist we can set-up a model for a professional test shoot with a stylist as well.

    You can also hire the photographer for personal portraits.

    Private Guide into the Medina for more Shopping and Culture

    Venture on your own. We can set-up a driver for you to make your own itininerary for the day.

    Or relax by the pool

    We will meet for our last farewell dinner at Épicurien, the restaurant-bar and lounge of the Casino, and step into a plush atmosphere filled with crystal chandeliers, mahogany furniture and large mirrors. Get ready to groove to the beat of iconic live band The Kech Experience. You can stay dancing till dawn, or return back home to pack and prepare for your journey ahead.

    Meals Included: Breakfast / Dinner

  • Bon Voyage #BeautyTravelers. Breakfast and leave for airport. Its been one incredible journey that we hope you will never forget. We can’t wait to see how Morocco transform your life, and becomes part of your ethos. Our tour is meant to leave an imprint on your soul, forever to be connected to the beauty of the culture, people, and the root of our existence. Our connection to one another. Beauty begins when we can see with our eyes closed. Welcome to the tribe.

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10 Days/ 9 Nights. $3,750

Morocco is an excellent introduction to the Middle-East, with its mixture of African culture and unforgettable musicians, Berbers, and artisans around every corner. This opportunity is not only presented as a deep dive into Morocco but a deep dive into your own inner beauty as well.

Along with our scheduled experiences, you will have time to explore on your own, eat incredible meals, belly dance, adorn yourself with henna, experience beauty workshops and local spa treatments, and bond with your fellow #BeautyTravelers.